What are you doing today?
Click or swipe through the stages to find the one that best describes your business and see how we can help.
Just getting started
You’re at the beginning of your email marketing journey.
This might sound like you:
- We don’t have a marketing list
- We’re not sure which platform to use
- We’ve never sent an email campaign
How we can help
- Recommend and set up the right email platform
- Create sign-up forms and capture points
- Design professional email templates
- Build your first campaign
- Get you set up for long-term success
Have a list but don’t use it
You already collect customer emails, but rarely send anything.
This might sound like you:
- We have customer emails but no clear plan
- We only send messages occasionally
- We know our list could be doing more
How we can help
- Review and organise your existing list
- Create a simple campaign plan
- Design emails that look professional
- Start sending useful, regular campaigns
Send emails sometimes
You send the occasional campaign, but it isn’t consistent or strategic.
This might sound like you:
- We send newsletters when we have time
- Our emails don’t always look great
- We struggle to know what to send
How we can help
- Build a practical content calendar
- Improve design and mobile layout
- Write clearer copy and stronger calls to action
- Manage campaign build, testing and sending
Want better results
You already send emails, but want better opens, clicks and customer action.
This might sound like you:
- We want more people to open and click
- We’re not sure what is working
- We want emails to drive more repeat business
How we can help
- Improve subject lines, content and design
- Segment your audience more effectively
- Review reporting and campaign performance
- Test new ideas and optimise over time
Ready to automate
You want email marketing to work in the background, not just when you manually send a campaign.
This might sound like you:
- We want to welcome new subscribers properly
- We want to bring lapsed customers back
- We want smarter journeys and reminders
How we can help
- Build welcome journeys
- Create win-back and reminder campaigns
- Set up trigger-based emails
- Connect automation to your customer lifecycle
Advanced email marketing
You’re ready for more sophisticated segmentation, personalisation and optimisation.
This might sound like you:
- We want emails tailored to different customer groups
- We want more advanced reporting and insights
- We want dynamic content and ongoing optimisation
How we can help
- Create advanced customer segments
- Use dynamic content and personalisation
- Build smarter customer journeys
- Optimise campaigns with clearer reporting
Everything you need.
One partner.
Whether you’re starting from scratch or looking to take your email marketing to the next level, we can support every stage of the journey.
ESP setup
Get up and running with the right email marketing platform.
Template design
Professional email templates that match your brand.
List growth
Help you grow a high quality marketing database.
Content
Campaign ideas, copyrighting and planning.
Campaign management
We design, build, test and send your email marketing campaigns.
Segmentation
Send different messages to different people in your list.
Reporting
Clear reporting with actionable insight to improve results.
Automation
Welcome journeys, reminders, win back campaigns.
Dynamic content
Advanced 1:1 personalised emails campaigns.
FAQs
Whether you’re starting from scratch or looking to take your email marketing to the next level, we can support every stage of the journey.
Frequently asked questions
Working with Buckingham Email Co.
Do I own my customer data?
Yes. Your customer database always belongs to you. If you ever decide to stop working with us, you’ll keep full ownership of your contacts, templates, automations and any other assets we’ve created together.
Do I need to pay for an email marketing platform?
Yes. You’ll need your own account with an email marketing platform. We’ll recommend the most suitable option for your business and budget, help set everything up and ensure you’re only paying for what you need.
Can you work with my existing email marketing platform?
In most cases, yes. We have experience across a wide range of email marketing platforms and will always look to work with your existing setup before recommending a move.
I don’t have an email list yet. Can you still help?
Absolutely. We can help you choose the right platform, create sign-up forms, build your database and develop a strategy to grow your list over time.
Do you write the emails too?
Yes. We can manage the entire process, from campaign planning and copywriting to design, testing, sending and reporting.
Can you manage everything for us?
Yes. We can become your outsourced email marketing department, taking care of strategy, planning, design, campaigns, reporting and ongoing optimisation.
What if I only need help with one project?
That’s absolutely fine. Whether it’s a new template, an automated welcome journey or a one-off campaign, we’re happy to help with individual projects as well as ongoing support.
How long does it take to get started?
Every business is different, but most projects can be up and running within a few weeks. After an initial conversation, we’ll provide a clear plan and timeline.
Will I be tied into a long contract?
No. We believe in building long-term relationships through great work, not lengthy contracts. We’ll recommend an approach that works for your business.
How much does it cost?
Every business has different requirements, so we don’t offer one-size-fits-all packages. After understanding your goals, we’ll recommend a solution that fits both your needs and your budget.
Which email marketing platform should I use?
That depends on your business, budget and goals. We’ll recommend the platform that’s the best fit for your needs rather than pushing a particular provider.
About Email Marketing
Does email marketing still work?
Absolutely. Email marketing remains one of the highest ROI marketing channels available, helping businesses build loyalty, encourage repeat purchases and stay connected with their customers.
How often should I email my customers?
There’s no perfect answer. The right frequency depends on your business and the value you’re providing. We’d always recommend sending fewer, better emails rather than emailing for the sake of it.
Will customers unsubscribe if I email them regularly?
Not if your emails are relevant and useful. People usually unsubscribe because the content isn’t valuable to them, not because they’re receiving emails.
Is email marketing better than social media?
They’re different tools. Social media is excellent for reaching new audiences, while email marketing is one of the best ways to build relationships with existing customers and encourage repeat business.
What makes a good marketing email?
Relevant content, a clear objective, a strong subject line and a simple call to action. Great email marketing is about sending the right message to the right people at the right time.
Can email marketing help bring customers back?
Yes. Regular, relevant emails are one of the most effective ways to encourage repeat visits, promote seasonal offers and keep your business front of mind.
Do I need a large email list?
No. A smaller, engaged list is almost always more valuable than a large list of people who never open your emails. Quality is far more important than quantity.
Is email marketing suitable for small businesses?
Definitely. It’s one of the most cost-effective marketing channels available because it focuses on the customers you’ve already worked hard to acquire.
Will you guarantee results?
No agency can honestly guarantee results. What we can promise is over 20 years of specialist experience, proven best practice and a commitment to continually improving your email marketing.
Why should I outsource my email marketing?
Outsourcing gives you access to specialist expertise without the cost of employing an in-house email marketer. You can focus on running your business while we take care of your email marketing.
What’s the difference between email marketing and email newsletters?
A newsletter is just one type of email marketing. Effective email marketing also includes automated journeys, personalised campaigns, customer segmentation, reporting and ongoing optimisation.
Is it worth sending emails to customers who haven’t bought from us recently?
Yes. Well-planned re-engagement campaigns can help bring inactive customers back, provided they’re still happy to receive marketing emails.
Can I personalise emails without lots of customer data?
Yes. Even simple personalisation, such as using a customer’s name or tailoring content based on previous purchases or interests, can improve engagement.
How do I grow my email marketing list?
The best approach is to make it easy for customers to sign up wherever they interact with your business. Website forms, in-store sign-ups, competitions and loyalty schemes can all help grow your database ethically.